Lalena has been published in expert panel interviews regarding her marketing and ecommerce success.
MEET OUR FOUNDER
Lalena “Lily” Kotasek
Our Clients get a PARTNER, not a vendor.
As a 2x former construction business owner (3rd generation), I’ve spent 15 years building Collaborative Concepts. My goal is in providing individual attention and transparency in our work for our clients. Proud to say we have long term relationships with our clients.
We are based just north of the industrial "mecca" of Houston on Lake Conroe and serve clients nationwide with real worlds "boots on the ground" experience. WE ARE NOT JUST BEHIND THE SCREEN MARKETERS !
My construction business ownership perspective gives you an edge—we understand profit margins, P&L, hiring pains, and sales cycles—so our marketing advice aligns with real business goals. Our team will look at your company from a holistic level.
Prior VP Marketing at United Van Lines with $100k/month ad spend+ and 15 domestic locations responsibilities & Kroenke sports director (Pepsi Center Advertising & other Kroenke Entities)
Three Decades of Traditional Marketing & Creative Content Creation Experience
Experienced Local, Nationwide, & Global Marketing Strategist
IT Director (I also speak information technology) with Technical Integrations Experience (Wholesale Distribution & Manufacturing)
Entrepreneur of Impact
Help our Founder, Lalena “Lily” Kotasek, cross the finish line and move up. Please help her become the 2026 Entrepreneur of Impact. Cast a vote for free or donate to a great cause benefiting children.
VOTE HERE: https://entrepreneurofimpact.org/2026/lalena-kotasek
Benefiting GENYOUth
GENYOUth is a 501(c)(3) national nonprofit dedicated to helping school children thrive by living a well-nourished and physically active life. This incredible organization has supported over 77,000 U.S. schools.
WEBSITE DESIGN & MANAGEMENT
WE TURN YOUR WEBSITE INTO YOUR COMMAND CENTER.
GENERATING LEADS & SALES THAT MATTER MOST TO YOU FOR YOUR INDUSTRY
MARKETERS THAT UNDERSTAND COMPLICATED BUSINESS OFFERINGS
Complex businesses require marketers who’ve been in the trenches. Not just behind a screen.
YOU’VE COME TO THE RIGHT PLACE !
Promotional Video Production by Collaborative Concepts Marketing
PHOTOGRAPHY | VIDEO | DRONE
PROMOTIONAL PRODUCTS
Company Merch Stores - Setup is FREE
No Minimum Order Requirements
Company Branded Apparel & Swag Made Simple
Fast Shipping
VISIT OUR PORTFOLIO
B2B: NATIONWIDE MARKETING
ENGINEERING & INDUSTRIAL MANUFACTURING AUTOMATIONS
B2C & B2B: LOCAL & NATIONWIDE MARKETING
CONSTRUCTION & EXCAVATION SERVICES
B2C: LOCAL SERVICES MARKETING
AUTO DETAILING & PAINT PROTECTION CENTER
B2C: LOCAL SERVICES MARKETING
SALON & HEALTH WELLNESS CENTER
TESTIMONIALS & REVIEWS
“Lily and her team were instrumental in helping us market the largest contract in our 40-year company history. Their deep understanding of engineering—and their ability to clearly communicate our services—elevated both our marketing materials and social media presence.”
- K. Johnson, J+H Automation Solutions
“Lalena joined our company several months ago as Fractional CMO. During that time we have seen our sales grow significantly. She has been very instrumental in the development of customer relations and marketing.
She is an important asset to our company and I would highly recommend her.”
— M. Ward, Controller, Homes & Holdings
“Lalena is a wonderful person both personally and professionally. She was a driven and motivated CMO, Directing our Marketing and Sales. She helped with an eye popping 7M in business her first year with us as a startup certified industrial housing builder!! She would be an ultimate catch for any company that would have her direct their Marketing and Sales department. She will definitely get the job done. I appreciated her focus and her ability to turn a start up to millions in sales first year. She definitely has the gift!.”
— C. Knitter, Design Manager, HiFAB Homes & Holdings
Lily it was wonderful speaking with you today and WOW!!! the website you have created for GAC (Golfers Against Cancer) is absolutely bloody brilliant. - J. Granich, President
“I met Lily (Lalena) while we worked for a start up manufacturing company. While we did not work in the same department, I regularly witnessed her leadership qualities and how well she was able to communicate with people. She was clearly very knowledgeable not only Sales, but business as a whole. She is a true professional and someone I enjoyed working with.”
— B. Thomas, HIFAB Homes & Holdings
“You are the best Lalena.” (eCommerce Client Experiencing 46% Increase in Revenue)
— J. Cisneros, Outlaw Leather, Welding Supply Distributor
“Looks terrific! Thanks so much for your expertise and assistance.”
-S. Todd, Taurus Industrial Group
“Lalena knows the powersports and manufacturing industry. She helped drive our new product launch on our ecommerce website to the global level.”
— K. Gilham, Founder, Lectron Fuel Systems
“I have worked with Lalena for several years. She is a dynamic and hardworking individual and is a knowledgeable expert in the area of (logistics & warehousing) relocation. Lalena is a great team player always looking out for what’s best for the organization. She has great sales and marketing skills. Lalena is a talented, hardworking, and warm individual who is a pleasure to collaborate and work with.”
— R. Beatty, VP, United Van Lines