MEET LALENA “LILY” KOTASEK
FOUNDER & FRACTIONAL CMO
Our Clients get a PARTNER, not a vendor.
4x business owner, not just a marketer. 2x construction business owner (2nd generation) and real estate investor. That perspective gives you an edge—I understand profit margins, P&L, hiring pains, and sales cycles—so my marketing advice aligns with real business goals. My team will look at your company from a holistic level.
IT Director with Technical Integrations Experience (Wholesale Distribution & Manufacturing)
Three decades of traditional marketing experience.
15 years of digital marketing expertise.
Prior VP Marketing at United Van Lines.
I didn't just study marketing — I lived it. From running businesses, swinging hammers alongside construction crews, and working my way up to VP of Marketing at United Van Lines, I've learned that real growth comes from truly understanding the people behind the business.
When I founded Collaborative Concepts Marketing, I made a promise: every client would get a true partner, not just a vendor. Someone who shows up, rolls up their sleeves, and cares as much about your bottom line as you do.
With three decades of marketing experience and deep roots in industrial and construction industries, I bring both the creative firepower and the analytical muscle to build brands that don't just look good — they produce real results. Whether we're in the boardroom mapping out strategy or in the brainstorming room dreaming up your next big campaign, I'm all in for you.
