MEET LALENA “LILY” KOTASEK

Our Clients get a PARTNER, not a vendor.

4x business owner, not just a marketer. 2x construction business owner (2nd generation) and real estate investor. That perspective gives you an edge—I understand profit margins, P&L, hiring pains, and sales cycles—so my marketing advice aligns with real business goals. My team will look at your company from a holistic level.

• IT Director with Technical Integrations Experience (Wholesale Distribution & Manufacturing)

• Three decades of traditional marketing experience.

• 15 years of digital marketing expertise.

• Prior VP Marketing at United Van Lines.

• Published eCommerce strategist.

Expert level marketing executive with a proven track record in driving brand growth, digital strategy, and demand generation.

As Founder and CEO at Collaborative Concepts Marketing, I lead the charge in delivering high-impact marketing solutions that connect businesses to powerful outcomes through data-driven campaigns and strategic brand development.

Marketing experience spanning agency and in-house roles, I have spearheaded initiatives that have fueled scalable growth, increased client retention, and built strong market positioning for companies across multiple industries.

My leadership style blends creativity with analytical precision, making me a trusted advisor in both the boardroom and the brainstorming room.