Fractional Chief Marketing Officer
Driven by curiosity and built on purpose, this is where bold thinking meets thoughtful execution. Let’s create something meaningful together.
Our Fractional CMO Process & Package Options
1. Diagnose
We audit your current marketing, sales process, messaging, and lead flow to identify gaps and opportunities.
2. Design
We build a clear, realistic marketing plan aligned with your business goals, market, and capacity.
3. Deploy
We lead execution, manage priorities, and keep marketing moving forward — consistently.
4. Optimize
We review performance, refine strategy, and scale what works.
Engagement Options
Monthly packages start at $5,000/mo
Fractional CMO: Advisory
Best for owners who need direction and oversight
Monthly strategy sessions
KPI and performance review
Vendor and campaign guidance
Strategic support as needed
Fractional CMO: Growth
Best for growing industrial companies
Weekly leadership and planning calls
Active campaign and channel oversight
Team and vendor management
Reporting and optimization
Fractional CMO: Scale
Best for aggressive growth goals
Full marketing leadership
Multi-channel strategy and execution
Sales and marketing alignment
Advanced reporting and optimization.
Fractional CMO Services
Executive-level marketing leadership for companies ready to scale.
If your business has outgrown ad-hoc marketing but isn’t ready for a full-time CMO, our Fractional CMO services give you strategic direction, execution leadership, and measurable growth — without the overhead.
We specialize in industrial, construction, engineering, manufacturing, and logistics companies that need marketing aligned with long sales cycles, technical buyers, and real revenue outcomes.
Who This Is For
This service is designed for companies that:
Have inconsistent or unpredictable lead flow
Rely heavily on referrals and want scalable marketing
Are spending on marketing but lack strategy or clarity
Have vendors or internal teams with no central leadership
Need marketing aligned with sales, operations, and growth goals
If you’re saying “we need direction, not just tactics” — this is for you.
What a Fractional CMO Does
A Fractional CMO acts as your strategic marketing leader, embedded into your business without the full-time cost.
At Collaborative Concepts Marketing, that means:
Owning your marketing strategy and priorities
Translating business goals into actionable marketing plans
Leading execution across channels and vendors
Aligning marketing with sales pipelines and revenue targets
Measuring performance with clear KPIs and reporting
This isn’t just advice — it’s leadership, accountability, and execution.
Our Industrial Marketing Focus
We understand industrial markets because we work in them.
Our experience spans:
Construction & specialty contractors
Engineering firms
Manufacturing & fabrication companies
Logistics & transportation providers
Industrial services & B2B trades
We build marketing systems that work for:
Long sales cycles
High-ticket contracts
Technical decision-makers
Relationship-driven industries
No gimmicks. No generic “agency” tactics.
Lalena “Lily” Kotasek
Founder & Fractional CMO
Why Collaborative Concepts Marketing ?
Industry-specific experience — not generic marketing
Strategy-first, execution-driven approach
Clear communication and accountability
Focus on leads, pipeline, and revenue
Built for industrial and technical markets
We don’t chase trends. We build systems that work.
Ready to Get Strategic?
If you’re ready for marketing leadership without hiring a full-time executive, let’s talk.
Book a Discovery Call
Strategic Marketing Roadmap and Leadership | Fractional CMO Services Process
Strategic Leadership
Full marketing audit (channels, messaging, funnel, competitors)
Ideal customer and positioning refinement
Budget and priority planning
Pipeline & Demand Generation
Lead generation strategy aligned with sales capacity
Website conversion optimization
Paid media and organic growth oversight
Content and messaging strategy for technical buyers
Team & Vendor Management
Weekly or biweekly leadership calls
Direction for internal teams or external vendors
Campaign planning and accountability
Performance reviews and optimization
Reporting & Measurement
KPI dashboards tied to revenue and pipeline
Lead quality and cost analysis
Clear reporting — no vanity metrics
Ongoing optimization based on data