Lalena “Lily” Kotasek Earns Top 5 Finish in National Entrepreneur of Impact Competition
Collaborative Concepts Marketing is proud to celebrate our founder, Lalena “Lily” Kotasek, for placing 5th in the nation in the prestigious Entrepreneur of Impact Competition—a recognition that highlights leadership, resilience, and purpose-driven entrepreneurship.
A National Recognition for Purpose-Driven Leadership
The Entrepreneur of Impact competition brings together standout business leaders from across the United States, recognizing individuals who are not only building successful companies but also making a meaningful difference in their communities.
Lalena’s Top 5 finish is a reflection of:
Her journey as a fractional CMO and agency founder
Her experience as a two-time construction business owner
Her commitment to building a generational business rooted in impact
This recognition reinforces what clients already know—Collaborative Concepts Marketing is led by real-world experience, not theory.
Supporting a Mission Bigger Than Business
A powerful component of the competition is its support of GENYOUth, a national nonprofit dedicated to helping school children thrive through proper nutrition and physical activity.
Through participation in the competition:
Awareness was raised for youth wellness initiatives
Contributions helped expand access to healthy school programs
The business community rallied behind a cause that directly impacts future generations
GENYOUth has supported tens of thousands of schools across the U.S., making this recognition even more meaningful.
From Humble Beginnings to National Recognition
Lalena’s story is one of grit and determination. Raised by parents who faced significant life challenges, she built her career on hard work, resilience, and a clear sense of purpose.
Today, she leads Collaborative Concepts Marketing, helping complex and industrial businesses grow through:
Strategic marketing leadership
ROI-driven campaigns
SEO and AEO innovation
Conversion-focused digital strategies
Her journey is proof that where you start does not define where you finish.
What This Means for Our Clients
Recognition at a national level isn’t just an award—it’s a signal.
For clients, it means partnering with a marketing agency that:
Understands real business challenges
Prioritizes measurable growth
Leads with strategy, not guesswork
Brings executive-level thinking to marketing execution
At Collaborative Concepts Marketing, every strategy is built with one goal in mind: driving sustainable, scalable growth.
Looking Ahead
This milestone is just one chapter in a much larger story.
As marketing continues to evolve with AI, search behavior shifts, and increased competition, Collaborative Concepts Marketing remains focused on:
Leading with innovation
Delivering measurable ROI
Building brands that last
And most importantly—continuing to make an impact beyond business.
Learn More
You can view Lalena Kotasek’s official Entrepreneur of Impact profile here.
