EXPERT STRATEGIES FOR MODERN MARKETING SUCCESS
WELCOME ! WE’RE SO GLAD YOU ARE HERE
COME FLY WITH US THROUGH OUR BACKYARD
At Collaborative Concepts Marketing, we specialize in data-driven marketing and lead generation services designed to fuel growth for companies across multiple sectors. From branding and digital campaigns to trade show activation and content creation, our full-service digital marketing agency delivers results that align with your sales and business goals.
Collaborative Concepts Marketing is based on Lake Conroe in Montgomery, Texas.
We partner with Clients Nationwide
MARKETING SPONSOR & BOARD OF DIRECTORS MEMBER
Montgomery, TX & Greater Houston Area Digital Marketing Agency
Collaborative Concepts Marketing was founded because we've been in your shoes as business owners.
We’ve sat on your side of the table, listened to every marketing pitch imaginable — most of it felt like a bunch of fluff. Too many digital marketing agencies are run by people who’ve never owned a business, sold to a real customer, or built a brand from the ground up. Did they take your money and push you off to a junior level account manager ?
At Collaborative Concepts Marketing, we cut through the noise and deliver strategies that actually support your business goals — especially the one that matters most: growing your bottom line.
FEATURED IN EXPERT PANEL PUBLICATIONS & INTERVIEWS | TEXAS LOCAL & TEXAS PROUD
We are the premiere digital marketing agency in Montgomery, TX that has helped market businesses in heavy hitting industries like construction, engineering, industrial, logistics, and manufacturing. We offer Fractional CMO services for companies needing a Chief Marketing Officer without the full time cost. We are eCommerce specialists.
We speak “Google” and bring the creative and the technical know-how to the table for you!
About Our Founder & CEO | Fractional CMO
Lalena “Lily” Kotasek
Founder & CEO | Fractional CMO
Board of Directors Member Golfers Against Cancer
“4x business owner, not just a marketer. 2x construction business owner and real estate investor. That perspective gives you an edge—I understand profit margins, P&L, hiring pains, and sales cycles—so my marketing advice aligns with real business goals. My team will look at your company from a holistic level.”
✅ Our Clients get a partner, not a vendor.
Lalena Kotasek is an expert level marketing executive with a proven track record in driving brand growth, digital strategy, and demand generation across B2B, B2C, & DTC. As Founder and CEO at Collaborative Concepts Marketing, Lalena leads the charge in delivering high-impact marketing solutions that connect businesses to powerful outcomes through data-driven campaigns and strategic brand development.
With over 14 years of digital marketing experience spanning agency and in-house roles, Lalena has spearheaded initiatives that have fueled scalable growth, increased client retention, and built strong market positioning for companies across construction, engineering, industrial, industrial supply, logistics, manufacturing, and service sectors. Her leadership style blends creativity with analytical precision, making her a trusted advisor in both the boardroom and the brainstorming room.
Our Services
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FRACTIONAL CMO
Need C Level Marketing Expertise AT A FRACTION OF THE COST? We can help
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DIGITAL MARKETING
Web Design, SEO, AIO, PPC….E-I-E-O?…we make marketing make sense for you & YOUR business
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ECOMMERCE
Published, expert level, eCommerce services that lead to your online store growth
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WEBSITE DESIGN
Your website should work as hard as you do. We make sure it does
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DIGITAL ADVERTISING
Google Ads. Meta Ads. Strategic Growth. Paid Media Advertising That Converts
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SEO
Search Engine Optimization so you get found and found above or in the AI chat bots
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AIO
Another confusing marketing acronym? We break them down into understandable terms
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EMAIL AND TEXT MARKETING
Getting your business in front of the customer where everyone lives with strategic email and text campaigns
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SOCIAL MEDIA MARKETING
Authentic and genuine social media marketing content that truly reflects your offerings in a strategic way
“Lily and her team were instrumental in helping us market the largest contract in our 40-year company history. Their deep understanding of engineering—and their ability to clearly communicate our services—elevated both our marketing materials and social media presence.”
- K. Johnson, J+H Automation Solutions (Engineering & Manufacturing Automations Partner)
“Lalena joined our company several months ago as Fractional CMO. During that time we have seen our sales grow significantly. She has been very instrumental in the development of customer relations and marketing.
She is an important asset to our company and I would highly recommend her.”
— M. Ward, Controller, HiFAB Homes & Holdings
“Lalena is a wonderful person both personally and professionally. She was a driven and motivated CMO, Directing our Marketing and Sales. She helped with an eye popping 7M in business her first year with HiFAB!! She would be an ultimate catch for any company that would have her direct their Marketing and Sales department. She will definitely get the job done. I appreciated her focus and her ability to turn a start up to millions in sales first year. She definitely has the gift!.”
— C. Knitter, Design Manager, HiFAB Homes & Holdings
“Looks terrific! Thanks so much for your expertise and assistance.”
-S. Todd, Taurus Industrial Group
“I met Lily (Lalena) while we worked for a start up manufacturing company. While we did not work in the same department, I regularly witnessed her leadership qualities and how well she was able to communicate with people. She was clearly very knowledgeable not only Sales, but business as a whole. She is a true professional and someone I enjoyed working with.”
— B. Thomas, HiFAB Homes & Holdings
“You are the best Lalena.” (eCommerce Client Experiencing 46% Increase in Revenue)
— J. Cisneros, Outlaw Leather, Welding Supply Distributor
“Lalena knows the powersports and manufacturing industry. She helped take our established brand and ecommerce platform to the next level.”
— K. Gilham, Founder, Lectron Fuel Systems
“I have worked with Lalena for several years. She is a dynamic and hardworking individual and is a knowledgeable expert in the area of (logistics & warehousing) relocation. Lalena is a great team player always looking out for what’s best for the organization. She has great sales and marketing skills. Lalena is a talented, hardworking, and warm individual who is a pleasure to collaborate and work with.”
— R. Beatty, VP, United Van Lines